How To Make Money As A Fashion Blogger

By Zach Buchenau

Last Updated: May 25, 2023

Disclaimer: This post may contain affiliate links, meaning we will get a commission (at no cost to you) if you click through and make a purchase. Please read our affiliate disclosure for more information.

Are you looking for a few great ways to make money as a fashion blogger? If so, you’re in luck because we’re going to tell you everything you need to know about earning an income from fashion blogging. 

Thought, it’s important to note right away that how much you earn depends on how hard you work. This might sound like an obvious statement, but you need to manage your expectations. The more effort and work you put in, the more chance you have of succeeding as a blogger. 

And with many different income streams that fashion bloggers can pursue, it’s more than possible to earn a great living writing content about your passion.

We will begin by giving you a rough idea of how much you can earn as a fashion blogger before introducing you to the different ways that you can make money in this niche. 

Sound good? Let’s dive in and take a look at the wonderful world of fashion blogging. 

How Much Do Fashion Bloggers Make? 

Based on our research, we found that the average fashion blogger (that has been blogging consistently for a minimum of 1 year) makes between $500 and $6,000 per month. That said, some of the most successful fashion bloggers make upwards of six or even seven figures per year.

Obviously, these numbers depend on their niche, the size of their following, and their skill as a blogger. But regardless, the income potential as a fashion blogger is pretty impressive.

But how do they make their money?

What strategies do they employ to monetize their blogs?

And how do you get started as a fashion blogger?

All answers and much more will be revealed in the following sections of this post. 

How Much Do Fashion Bloggers Make? | Be The Budget

How To Make Money As A Fashion Blogger 

1. Affiliate Marketing

If you want to make money as a fashion blogger, you have to learn about affiliate marketing.

Simply, affiliate marketing is the process by which you earn a commission by promoting another company’s products and/or services.

It’s an excellent way to earn passive income from your blog.

Fashion bloggers incorporate links into their posts to enable readers to purchase the clothes or accessories they’re wearing in photos on their site or by linking to their recommended products.

Depending on how the affiliate link is set up, the blogger will get paid depending on the number of clicks or sales generated through their site.

 Affiliate marketing is pretty much the ideal income stream for bloggers in all niches, as it enables them to earn money while they’re asleep! 

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2. Display Advertising

If a particular blog attracts a significant amount of daily traffic, companies are willing to pay influencers and bloggers money to display their advertising campaigns on their sites. 

To get started with display advertising, it’s best to sign up for an ad network like Mediavine, Ezoic, or AdThrive.

Ad networks take nearly all the headache out of placing display ads on your blog by acting as the middle man between your blog and advertisers. Seriously, all you have to do is connect the ad network to your blog, and collect your monthly check.

Oh, and the more visitors you get to your blog each month, the more money you will make.

3. Sell Your Own Products

Many fashion bloggers develop their own products to sell through their blog.

Whether it’s make-up, clothing, or any other type of fashion accessory, bloggers can make a lot of money online by retailing their own products. 

Alternatively, some fashion bloggers have written e-books containing their tips and advice, which they then sell on their sites or through Amazon KDP. 

With the e-commerce industry booming, selling products is an excellent way of monetizing your blog and earning an income from your followers. 

4. Sponsorships

When you’re scrolling through your social media feed, you’re likely to come across sponsored content.

Often, it’s accompanied by a hashtag that makes it clear you’re looking at paid content, but it’s not always so obvious. 

Either way, when a blogger develops a significant social media following, companies sponsor them to market their products or services.

In the early days, bloggers didn’t earn huge fees from sponsorship deals. Rather, they often just received free clothing and accessories in exchange for promoting a product on their site.

However, times have changed.

In fact, some bloggers make six-figures each year from sponsorships alone.

More experienced fashion bloggers with a large following can set their own prices for sponsored content, which often proves extremely lucrative in the long run. 

5. Create/Sell An Online Fashion Course

People who follow fashion bloggers and influencers are often willing to pay to receive their advice.

After all, we all want to improve the way we look and feel in public.

As such, many bloggers understand this need and create fashion courses for which their followers can sign up.

If you want to make money as a fashion blogger, you might consider creating an online fashion courses that teaches subjects like:

  • How to launch a fashion brand. 
  • How to improve your everyday look. 
  • The ins and outs of the fashion industry.

The Fashion Business Coach is an excellent resource to check out if you want to see how to effectively create an online fashion course for your followers. 

6. Fashion/Style Consulting

If you want to make money as a fashion blogger, you should also consider offering your services as fashion consultants. A dream job for many people, fashion consultants offer professional fashion advice and recommendations to individual customers. 

They usually charge an hourly or daily rate for their time and create bespoke programs and tailored content for their clients.

Naturally, the more followers you have, the more you can charge for your time. 

How To Make Money As A Fashion Blogger | Be The Budget

How Much Does It Cost To Start A Fashion Blog? 

You can start a fashion blog for less than $100. All you need to do is set up a WordPress website through a hosting company (we recommend Bluehost) and purchase a domain name. Then you’re all set and ready to get your content out there in the world! 

However, if you don’t know how to create a high-quality website, it’s worth hiring a freelancer to help you, particularly if you’re keen to make money as a fashion blogger. A freelance web designer will help you optimize your blog for SEO to ensure it is found on Google, which is vital if you want to monetize it. 

They can also incorporate premium features like e-commerce solutions, and ensure the design is professional and sleek. It’s definitely worth looking for a freelancer to help you, and you can expect to spend anywhere between $100 and $1,000 for a website that is ready to launch and is SEO optimized. 

The other thing you should think about is your logo and other graphics that you require for your blog. Again, you can design these yourself (on a budget), but you should consider hiring a graphic designer to do this on your behalf. 

Why? Because you get what you pay for. You could hire a freelance graphic designer to create a professional logo and other graphics for $50 – $100. It’s definitely worth the investment if you can set aside some money.

As you can see, setting up a fashion blog could cost you next to nothing, but in general, we would advise you to allocate a few hundred dollars to hire freelancers to help you. You will be grateful you made the investment when it comes to monetizing your blog in the future! 

Best Ways To Drive Traffic To Your Fashion Blog

When you’re all set up and ready to go, it’s time to learn how to drive traffic to your fashion blog.

Remember, the Internet is enormous, so you can’t just expect people to find you. You have to develop a strategy to get your blog in front of your desired audience. 

The golden rule here is this: the more quality traffic you have, the more money you can earn. 

Here are four of the best ways to drive traffic to your fashion blog to help you earn money from your posts. 

Leverage The Power Of Pinterest

Pinterest is an impressively powerful tool to drive traffic to your fashion blog.

By creating fashion-related boards with a focus on your specific niche, you can attract more followers and bring people to your personal blog.

As a blogger, you should upload high-quality pins that encourage people to want to see more of your content and find out how they can follow you.

To ensure you’re posting regularly and effectively, we recommend using Canva to create your own pins and Tailwind to schedule your pins in advance.

These tools enable you to create a regular Pinterest strategy and will get your content in front of your desired audience.

Get Active On Instagram

Instagram is the undisputed hub for influencers, regardless of their niche. While you might not think it’s essential for a fashion blogger, think again.

You should build out your Instagram feed as if it’s your portfolio. By putting out stunning images and utilizing hashtags effectively, you will be able to attract people to your profile. 

You can then create specific posts and optimize your bio to direct your followers to your site.

Instagram has so many awesome tools to help you engage with your followers, including lives, stories, and polls. The more varied your social media strategy, the more appealing your profile is to your followers. 

You can also use Instagram to run promotions, offer giveaways, and of course, share your latest blog posts.

If people like what you’re posting on Instagram, they will be motivated to visit your website and hear more from you in the future. 

Learn SEO

SEO stands for search engine optimization.

It is the process of optimizing your blog or website so that it will show up on a search engine. And the better your SEO, the higher you will rank, and the more people will visit your site.

The result for monetized blogs?

More money! 

While you don’t need to be an SEO expert to run a successful blog, you do need to understand the basics.

Everything, including the text that you write, the images you use, and the links you include, contribute to your post’s SEO.

Learning about keyword research and how to optimize your posts is incredibly vital if you want to attract organic traffic to your site. 

If you’re a total beginner to the world of blogging, we’d definitely recommend taking some time to learn all about SEO, whether it’s an online course or YouTube video series.

As we’ve already mentioned, consider hiring the services of a freelancer to help you optimize your blog for SEO. It’s definitely worth the investment and is crucial if you want to increase your traffic. 

Publish Multiple Posts Per Week

When it comes to new content, you’re the boss. However, we recommend posting at least 2-3 times every week to help your blog gain traction.

In fact, we recommend getting in the habit of writing 500 to 1,000 words every single day.

Consistent, long-form, helpful content is what separates successful bloggers from the pack. So, the more content you produce, and the more consistently you publish posts, the more likely you are to become a successful fashion blogger.

Make Money As A Fashion Blogger Ideas | Be The Budget

Final Thoughts

Hopefully, you’ve seen from this post that it’s absolutely possible to make money as a fashion blogger.

In fact, there’s never been a better time to start a blog, given the incredible resources you have at your disposal and the number of people that use social media. 

If you’re passionate about a particular niche within the fashion industry, then you should start writing about it. The tips and insight that we’ve shared with you in this post will help you monetize your fashion blog, so you can earn income from your writing exploits. 

Just remember that blogging is a process, and it will take you time to build up your following. So, good luck, happy blogging, and don’t forget to be patient and enjoy yourself along the way!

Zach Buchenau

About The Author:

Zach Buchenau is a self-proclaimed personal finance nerd. When he isn't writing about budgeting, getting out of debt, making extra money, and living a frugal life, you can find him building furniture, fly fishing, or developing websites. He is the co-founder of BeTheBudget, and Chipotle's most loyal customer.

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